Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3D4E8
RGB
179, 212, 232
HSL
203, 54%, 81%
HSB
203, 23%, 91%
CMYK
23, 9, 0, 9
LAB
83, -8, -14
LCH
83, 16, 240
OKLCH
0.85, 0.04, 235
XYZ
57, 62, 85
LUV
83, -18, -20
HWB
203, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.