Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3D7EF
RGB
179, 215, 239
HSL
204, 65%, 82%
HSB
204, 25%, 94%
CMYK
25, 10, 0, 6
LAB
84, -8, -16
LCH
84, 18, 242
OKLCH
0.86, 0.05, 237
XYZ
58, 64, 91
LUV
84, -19, -24
HWB
204, 70%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.