Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3E4E7
RGB
179, 228, 231
HSL
183, 52%, 80%
HSB
183, 23%, 91%
CMYK
23, 1, 0, 9
LAB
87, -16, -7
LCH
87, 17, 204
OKLCH
0.89, 0.05, 201
XYZ
61, 71, 86
LUV
87, -25, -8
HWB
183, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.