Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3E5F7
RGB
179, 229, 247
HSL
196, 81%, 84%
HSB
196, 28%, 97%
CMYK
28, 7, 0, 3
LAB
88, -14, -14
LCH
88, 20, 226
OKLCH
0.89, 0.06, 222
XYZ
63, 72, 99
LUV
88, -25, -20
HWB
196, 70%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.