Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3EEFA
RGB
179, 238, 250
HSL
190, 88%, 84%
HSB
190, 28%, 98%
CMYK
28, 5, 0, 2
LAB
90, -17, -12
LCH
90, 21, 215
OKLCH
0.91, 0.06, 212
XYZ
66, 78, 102
LUV
90, -29, -16
HWB
190, 70%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.