Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B42700
RGB
180, 39, 0
HSL
13, 100%, 35%
HSB
13, 100%, 71%
CMYK
0, 78, 100, 29
LAB
41, 55, 54
LCH
41, 78, 44
OKLCH
0.50, 0.18, 34
XYZ
20, 11, 1
LUV
41, 112, 31
HWB
13, 0%, 29%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.