Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B43B04
RGB
180, 59, 4
HSL
19, 96%, 36%
HSB
19, 98%, 71%
CMYK
0, 67, 98, 29
LAB
43, 48, 54
LCH
43, 73, 48
OKLCH
0.52, 0.17, 39
XYZ
20, 13, 2
LUV
43, 100, 35
HWB
19, 2%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.