Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B44000
RGB
180, 64, 0
HSL
21, 100%, 35%
HSB
21, 100%, 71%
CMYK
0, 64, 100, 29
LAB
44, 46, 56
LCH
44, 72, 50
OKLCH
0.53, 0.16, 41
XYZ
21, 13, 1
LUV
44, 96, 37
HWB
21, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.