Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B45100
RGB
180, 81, 0
HSL
27, 100%, 35%
HSB
27, 100%, 71%
CMYK
0, 55, 100, 29
LAB
47, 39, 57
LCH
47, 69, 56
OKLCH
0.55, 0.15, 49
XYZ
22, 16, 2
LUV
47, 83, 42
HWB
27, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.