Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B495C9
RGB
180, 149, 201
HSL
276, 32%, 69%
HSB
276, 26%, 79%
CMYK
10, 26, 0, 21
LAB
66, 19, -22
LCH
66, 30, 311
OKLCH
0.72, 0.08, 311
XYZ
40, 35, 60
LUV
66, 13, -38
HWB
276, 58%, 21%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.