Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
B4B36A
RGB
180, 179, 106
HSL
59, 33%, 56%
HSB
59, 41%, 71%
CMYK
0, 1, 41, 29
LAB
72, -8, 37
LCH
72, 38, 102
OKLCH
0.75, 0.10, 108
XYZ
38, 43, 20
LUV
72, 4, 49
HWB
59, 42%, 29%
Pantone
467 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.