Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
B4BC5A
RGB
180, 188, 90
HSL
65, 42%, 55%
HSB
65, 52%, 74%
CMYK
4, 0, 52, 26
LAB
74, -13, 48
LCH
74, 50, 105
OKLCH
0.77, 0.12, 113
XYZ
39, 46, 17
LUV
74, -1, 62
HWB
65, 35%, 26%
Pantone
127 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.