Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4D4E6
RGB
180, 212, 230
HSL
202, 50%, 80%
HSB
202, 22%, 90%
CMYK
22, 8, 0, 10
LAB
83, -8, -13
LCH
83, 15, 237
OKLCH
0.85, 0.04, 233
XYZ
57, 63, 84
LUV
83, -17, -18
HWB
202, 71%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.