Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4D6FA
RGB
180, 214, 250
HSL
211, 87%, 84%
HSB
211, 28%, 98%
CMYK
28, 14, 0, 2
LAB
84, -6, -22
LCH
84, 22, 255
OKLCH
0.86, 0.06, 250
XYZ
60, 65, 100
LUV
84, -19, -33
HWB
211, 71%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.