Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4D7FD
RGB
180, 215, 253
HSL
211, 95%, 85%
HSB
211, 29%, 99%
CMYK
29, 15, 0, 1
LAB
84, -6, -23
LCH
84, 23, 256
OKLCH
0.87, 0.06, 251
XYZ
61, 65, 102
LUV
84, -19, -35
HWB
211, 71%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.