Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4DAE2
RGB
180, 218, 226
HSL
190, 44%, 80%
HSB
190, 20%, 89%
CMYK
20, 4, 0, 11
LAB
84, -12, -8
LCH
84, 14, 216
OKLCH
0.86, 0.04, 212
XYZ
58, 65, 82
LUV
84, -20, -11
HWB
190, 71%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.