Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4DBDD
RGB
180, 219, 221
HSL
183, 38%, 79%
HSB
183, 19%, 87%
CMYK
19, 1, 0, 13
LAB
85, -13, -5
LCH
85, 14, 203
OKLCH
0.86, 0.04, 200
XYZ
57, 66, 78
LUV
85, -20, -6
HWB
183, 71%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.