Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4DBF2
RGB
180, 219, 242
HSL
202, 70%, 83%
HSB
202, 26%, 95%
CMYK
26, 10, 0, 5
LAB
85, -9, -16
LCH
85, 18, 239
OKLCH
0.87, 0.05, 234
XYZ
60, 67, 94
LUV
85, -21, -23
HWB
202, 71%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.