Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E1E9
RGB
180, 225, 233
HSL
189, 55%, 81%
HSB
189, 23%, 91%
CMYK
23, 3, 0, 9
LAB
87, -14, -9
LCH
87, 16, 213
OKLCH
0.88, 0.05, 210
XYZ
60, 69, 87
LUV
87, -23, -11
HWB
189, 71%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.