Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E1EF
RGB
180, 225, 239
HSL
194, 65%, 82%
HSB
194, 25%, 94%
CMYK
25, 6, 0, 6
LAB
87, -13, -12
LCH
87, 17, 223
OKLCH
0.88, 0.05, 219
XYZ
61, 70, 92
LUV
87, -23, -16
HWB
194, 71%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.