Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E2E7
RGB
180, 226, 231
HSL
186, 52%, 81%
HSB
186, 22%, 91%
CMYK
22, 2, 0, 9
LAB
87, -15, -8
LCH
87, 16, 208
OKLCH
0.88, 0.05, 205
XYZ
60, 70, 86
LUV
87, -24, -9
HWB
186, 71%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.