Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E3FD
RGB
180, 227, 253
HSL
201, 95%, 85%
HSB
201, 29%, 99%
CMYK
29, 10, 0, 1
LAB
88, -11, -18
LCH
88, 21, 238
OKLCH
0.89, 0.06, 233
XYZ
64, 72, 103
LUV
88, -24, -26
HWB
201, 71%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.