Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E4ED
RGB
180, 228, 237
HSL
189, 61%, 82%
HSB
189, 24%, 93%
CMYK
24, 4, 0, 7
LAB
87, -15, -10
LCH
87, 18, 214
OKLCH
0.89, 0.05, 210
XYZ
62, 71, 91
LUV
87, -24, -13
HWB
189, 71%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.