Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E4FC
RGB
180, 228, 252
HSL
200, 92%, 85%
HSB
200, 29%, 99%
CMYK
29, 10, 0, 1
LAB
88, -12, -17
LCH
88, 21, 235
OKLCH
0.89, 0.06, 230
XYZ
64, 72, 103
LUV
88, -25, -25
HWB
200, 71%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.