Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E8EF
RGB
180, 232, 239
HSL
187, 65%, 82%
HSB
187, 25%, 94%
CMYK
25, 3, 0, 6
LAB
89, -16, -9
LCH
89, 18, 210
OKLCH
0.90, 0.05, 206
XYZ
63, 74, 93
LUV
89, -26, -11
HWB
187, 71%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.