Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E8F4
RGB
180, 232, 244
HSL
191, 74%, 83%
HSB
191, 26%, 96%
CMYK
26, 5, 0, 4
LAB
89, -15, -12
LCH
89, 19, 217
OKLCH
0.90, 0.06, 213
XYZ
64, 74, 96
LUV
89, -26, -15
HWB
191, 71%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.