Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4E9F2
RGB
180, 233, 242
HSL
189, 70%, 83%
HSB
189, 26%, 95%
CMYK
26, 4, 0, 5
LAB
89, -16, -10
LCH
89, 19, 212
OKLCH
0.90, 0.06, 209
XYZ
64, 74, 95
LUV
89, -27, -13
HWB
189, 71%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.