Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B4EEFF
RGB
180, 238, 255
HSL
194, 100%, 85%
HSB
194, 29%, 100%
CMYK
29, 7, 0, 0
LAB
91, -16, -15
LCH
91, 22, 222
OKLCH
0.92, 0.06, 218
XYZ
67, 78, 106
LUV
91, -29, -20
HWB
194, 71%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.