Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B52004
RGB
181, 32, 4
HSL
9, 96%, 36%
HSB
9, 98%, 71%
CMYK
0, 82, 98, 29
LAB
40, 58, 53
LCH
40, 78, 43
OKLCH
0.50, 0.19, 32
XYZ
20, 11, 1
LUV
40, 116, 30
HWB
9, 2%, 29%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.