Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B548F0
RGB
181, 72, 240
HSL
279, 85%, 61%
HSB
279, 70%, 94%
CMYK
25, 70, 0, 6
LAB
52, 64, -66
LCH
52, 92, 314
OKLCH
0.62, 0.24, 311
XYZ
37, 21, 84
LUV
52, 33, -107
HWB
279, 28%, 6%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.