Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B54AAA
RGB
181, 74, 170
HSL
306, 42%, 50%
HSB
306, 59%, 71%
CMYK
0, 59, 6, 29
LAB
49, 53, -31
LCH
49, 61, 330
OKLCH
0.58, 0.18, 332
XYZ
29, 18, 40
LUV
49, 52, -54
HWB
306, 29%, 29%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.