Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B563D2
RGB
181, 99, 210
HSL
284, 55%, 61%
HSB
284, 53%, 82%
CMYK
14, 53, 0, 18
LAB
55, 47, -44
LCH
55, 64, 317
OKLCH
0.64, 0.18, 317
XYZ
35, 23, 64
LUV
55, 33, -74
HWB
284, 39%, 18%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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