Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
B5AA23
RGB
181, 170, 35
HSL
55, 68%, 42%
HSB
55, 81%, 71%
CMYK
0, 6, 81, 29
LAB
69, -6, 64
LCH
69, 64, 96
OKLCH
0.73, 0.14, 104
XYZ
34, 39, 7
LUV
69, 13, 71
HWB
55, 14%, 29%
Pantone
377 C
Harmonies
Shades & tints
Similar named colors
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