Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5CEE4
RGB
181, 206, 228
HSL
208, 47%, 80%
HSB
208, 21%, 89%
CMYK
21, 10, 0, 11
LAB
81, -5, -14
LCH
81, 15, 250
OKLCH
0.84, 0.04, 245
XYZ
55, 60, 82
LUV
81, -14, -21
HWB
208, 71%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.