Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5CFEC
RGB
181, 207, 236
HSL
212, 59%, 82%
HSB
212, 23%, 93%
CMYK
23, 12, 0, 7
LAB
82, -4, -17
LCH
82, 18, 256
OKLCH
0.84, 0.05, 251
XYZ
57, 61, 88
LUV
82, -15, -27
HWB
212, 71%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.