Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5D2EF
RGB
181, 210, 239
HSL
210, 64%, 82%
HSB
210, 24%, 94%
CMYK
24, 12, 0, 6
LAB
83, -5, -18
LCH
83, 18, 253
OKLCH
0.85, 0.05, 248
XYZ
58, 62, 91
LUV
83, -16, -27
HWB
210, 71%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.