Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5DBEC
RGB
181, 219, 236
HSL
199, 59%, 82%
HSB
199, 23%, 93%
CMYK
23, 7, 0, 7
LAB
85, -10, -13
LCH
85, 16, 231
OKLCH
0.87, 0.05, 227
XYZ
60, 67, 89
LUV
85, -20, -18
HWB
199, 71%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.