Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5DDEA
RGB
181, 221, 234
HSL
195, 56%, 81%
HSB
195, 23%, 92%
CMYK
23, 6, 0, 8
LAB
86, -11, -11
LCH
86, 16, 224
OKLCH
0.87, 0.05, 220
XYZ
60, 67, 88
LUV
86, -21, -15
HWB
195, 71%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.