Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5DDEF
RGB
181, 221, 239
HSL
199, 64%, 82%
HSB
199, 24%, 94%
CMYK
24, 8, 0, 6
LAB
86, -11, -13
LCH
86, 17, 232
OKLCH
0.87, 0.05, 227
XYZ
60, 68, 92
LUV
86, -21, -19
HWB
199, 71%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.