Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5DFFA
RGB
181, 223, 250
HSL
203, 87%, 85%
HSB
203, 28%, 98%
CMYK
28, 11, 0, 2
LAB
86, -10, -18
LCH
86, 20, 242
OKLCH
0.88, 0.06, 237
XYZ
63, 69, 101
LUV
86, -22, -27
HWB
203, 71%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.