Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5E7EA
RGB
181, 231, 234
HSL
183, 56%, 81%
HSB
183, 23%, 92%
CMYK
23, 1, 0, 8
LAB
88, -16, -7
LCH
88, 18, 204
OKLCH
0.89, 0.05, 201
XYZ
62, 73, 89
LUV
88, -25, -8
HWB
183, 71%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.