Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5E7FA
RGB
181, 231, 250
HSL
197, 87%, 85%
HSB
197, 28%, 98%
CMYK
28, 8, 0, 2
LAB
89, -13, -15
LCH
89, 20, 228
OKLCH
0.90, 0.06, 223
XYZ
65, 74, 101
LUV
89, -25, -21
HWB
197, 71%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.