Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5EAFA
RGB
181, 234, 250
HSL
194, 87%, 85%
HSB
194, 28%, 98%
CMYK
28, 6, 0, 2
LAB
89, -15, -14
LCH
89, 20, 222
OKLCH
0.91, 0.06, 218
XYZ
66, 76, 102
LUV
89, -27, -19
HWB
194, 71%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.