Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5EFFB
RGB
181, 239, 251
HSL
190, 90%, 85%
HSB
190, 28%, 98%
CMYK
28, 5, 0, 2
LAB
91, -17, -12
LCH
91, 21, 215
OKLCH
0.92, 0.06, 212
XYZ
67, 79, 103
LUV
91, -29, -16
HWB
190, 71%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.