Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B63009
RGB
182, 48, 9
HSL
14, 91%, 37%
HSB
14, 95%, 71%
CMYK
0, 74, 95, 29
LAB
42, 53, 52
LCH
42, 75, 44
OKLCH
0.51, 0.18, 35
XYZ
20, 12, 2
LUV
42, 108, 32
HWB
14, 4%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.