Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B63C01
RGB
182, 60, 1
HSL
20, 99%, 36%
HSB
20, 99%, 71%
CMYK
0, 67, 99, 29
LAB
44, 49, 55
LCH
44, 74, 49
OKLCH
0.53, 0.17, 39
XYZ
21, 13, 1
LUV
44, 101, 36
HWB
20, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.