Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B64409
RGB
182, 68, 9
HSL
20, 91%, 37%
HSB
20, 95%, 71%
CMYK
0, 63, 95, 29
LAB
45, 45, 54
LCH
45, 70, 50
OKLCH
0.54, 0.16, 41
XYZ
21, 14, 2
LUV
45, 94, 37
HWB
20, 4%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.