Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B645FA
RGB
182, 69, 250
HSL
277, 95%, 63%
HSB
277, 72%, 98%
CMYK
27, 72, 0, 2
LAB
52, 67, -71
LCH
52, 97, 313
OKLCH
0.63, 0.26, 309
XYZ
39, 21, 92
LUV
52, 32, -114
HWB
277, 27%, 2%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.