Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B64C00
RGB
182, 76, 0
HSL
25, 100%, 36%
HSB
25, 100%, 71%
CMYK
0, 58, 100, 29
LAB
46, 42, 57
LCH
46, 71, 54
OKLCH
0.55, 0.15, 46
XYZ
22, 15, 2
LUV
46, 89, 41
HWB
25, 0%, 29%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.