Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B6D3FA
RGB
182, 211, 250
HSL
214, 87%, 85%
HSB
214, 27%, 98%
CMYK
27, 16, 0, 2
LAB
83, -4, -23
LCH
83, 23, 261
OKLCH
0.86, 0.06, 256
XYZ
60, 63, 100
LUV
83, -16, -35
HWB
214, 71%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.